first_imgSource = e-Travel Blackboard: N.J Aiming to maintain its position as a Kiwi-favourite, Australia’s Gold Coast has launched a $1 million campaign, promoting the region to New Zealand travellers.Launching this month to run over March, April, May and June 2012, the ‘Famous for Fun’ campaign is set to be the Coast’s largest push in New Zealand over the past three years and will feature print, digital and retail advertising spots.Delivering the ‘fun’ message as well as travel deals to the Kiwi market, Gold Coast Tourism chief executive Martin Winter described New Zealand travellers as “enthusiastic” as well as vital to the city.“Over the past 18 months there has been more than $3 billion in tourism related development on the Gold Coast, that means there are all kinds of new hotels, resorts, attractions, and adventures to experience along with the already unrivalled variety of famous Gold Coast fun,” Mr Winter said. “This is also the first chance we have had to really expand on the Gold Coast famous for fun message in New Zealand with television commercials, digital advertising, and extended print space to show that fun means different things to different people, and that is what makes the Gold Coast so universally popular as a holiday destination.“So we are going to make sure as many of our New Zealand friends know that the Gold Coast has plenty of new stories to tell, a fresh way to tell them, and some very strong package deals to make them a reality.”last_img

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